Founded in 1983 in Biel, Switzerland. Swatch revolutionized the Swiss watch industry with its spirited design, pioneering technology and momentous success from the first Swatch Originals to the Skin and an amazing variety of Swatch Irony watches. In the more recent years, Swatch continues to offer a multitude of innovative & unique timepieces with models like SISTEM 51 Irony, Swatch X You and SKIN Irony! In 2021, Swatch continues to push boundaries with the innovative BIOCERAMIC material. Swatch continuous reinvents itself while remaining true to its core – to be positively provocative.