Unlock Prosperity With Kueh Town!
Promotions
Explore and discover Kueh Town to unlock $280,000 worth of rewards.

Please update your Frasers Experience (FRx) App to the latest version to enjoy this feature.

You’ve been all around the world, but have you been to Kueh Town? This Lunar New Year, explore and discover the districts of Kueh Town to unlock $280,000 worth of rewards in the Frasers Experience (FRx) App.

Win your share of instant prizes as you unlock the 15 districts along with their notable Kueh residents. Be the first 8 players to unlock all districts to win $888 in Digital Gift Cards each! Winners to be announced on our Facebook and Instagram on 15 Feb 2020.

You can play 3 times each day in any of these 3 different ways.

In-mall
Visit a Kueh Station at the following malls of Frasers Property. Turn your Bluetooth on, tap “In-mall” to unlock Kueh Town districts.

  • Anchorpoint
  • Bedok Point
  • Changi City Point
  • Causeway Point
  • Northpoint City
  • The Centrepoint
  • Waterway Point
  • YewTee Point

 

In-store
Spend $50 in a single transaction at any participating FRx store to automatically unlock a Kueh Town district! Simple! Click here to view the full list of FRx stores.

On social
Follow Frasers Property Singapore on Facebook or Instagram and look out for the daily social question. Answer correctly to unlock a Kueh district! Visit every day for a new question.

Win Instantly with Kueh Town

a) Frasers Points
If you win Frasers Points, your points will be instantly reflected in your e-wallet within the FRx App. Accumulate Frasers Points to redeem Digital Gift Cards or retailer eVouchers from the Rewards Catalogue.

b) Frasers Property Digital Gift Card
If you win a Digital Gift Card, it will be automatically added to your e-wallet and reflected within your Digital Gift Card balance in the FRx App. You can start using your Digital Gift Card instantly to offset payments at participating stores.

c) Store eVoucher or physical prize
If you win a Store eVoucher or physical prize, it will be reflected in “My Rewards” in your FRx App. Refer to the eVoucher’s terms & conditions for the collection point.

For collection at retailer’s store:
- Head down to the store to redeem your eVoucher before the expiry date. Flash your eVoucher QR code in-store to redeem.

For collection at mall’s Customer Service Counter:
- Head down to the mall’s Customer Service Counter to redeem your prize before the expiry date. Flash your FRx QR code to redeem.

Frequently Asked Questions

What can I win?
You can win up to $280 000 worth of rewards including Digital Gift Cards, Frasers Points, Store eVouchers and other great prizes. Be the first 8 players to unlock all 15 districts to win $888 in Digital Gift Cards each! Winners to be announced on our Facebook and Instagram on 15 Feb 2020.

When can I play Kueh Town?
You can play Kueh Town from 22 Jan to 14 Feb 2020.

How do I play Kueh Town?
Kueh Town can be played exclusively on the Frasers Experience (FRx) App. You can play Kueh Town 3 times per day and there are 3 ways to play:

In mall:
Visit a Kueh Station at one of the 8 participating malls of Frasers Property.

Step 1: Turn on Bluetooth on your mobile phone
Step 2: Update and launch the latest FRx App
Step 3: Tap on Kueh Town banner and select “In-mall” to play

The participating malls are:

  • Anchorpoint
  • Bedok Point
  • Changi City Point
  • Causeway Point
  • Northpoint City
  • The Centrepoint
  • Waterway Point
  • Yew Tee Point

 

In-store:
Spend $50 in a single transaction and show your FRx QR Code at any participating FRx store. Click here to view full list of FRx stores. 

On Social:
Follow Frasers Property Singapore on Facebook or Instagram for the daily social question. Then answer the question in Kueh Town by tapping "On social".

I won something! How do I redeem it?
If you win a Digital Gift Card, it will be automatically added to your e-wallet and reflected on your Digital Gift Card balance in the FRx App. You can start using your Digital Gift Card instantly to offset payments at participating stores.

If you win Frasers Points, your points will be instantly reflected in your e-wallet within the FRx App. Accumulate Frasers Points to redeem Digital Gift Cards or store eVouchers from the Rewards Catalogue.

If you win a Store eVoucher or physical prize, it will be reflected in “My Rewards” in your FRx App. Refer to the eVoucher’s terms & conditions for the collection point.

a) For collection at retailer’s store: Head down to the store to redeem your eVoucher before the expiry date. Flash your eVoucher QR code in-store to redeem.

b) For collection at mall’s Customer Service Counter: Head down to the mall’s Customer Service Counter to redeem your prize before the expiry date. Flash your FRx QR code to redeem

I unlocked all 15 Kueh Town districts. Now what?
If you have unlocked all Kueh Town districts, stay tuned to our Facebook or Instagram to find out if you are one of the first 8 winners of $888 in Digital Gift Cards each! Winners to be announced on 15 Feb 2020.

I missed one day of the social media questions! Will this impact my game?
No, this will not impact your game. Check back tomorrow to keep answering and playing at Kueh Town!

I won a prize but it did not show up under “My Rewards”/my e-wallet balance is not updated/my point balance is not updated.
Please write in to FRHelp@frasersproperty.com for assistance.

I cannot connect to the Kueh Station in the malls!
Please ensure you have downloaded the Frasers Experience (FRx) App and you have your Bluetooth switched on under your phone settings. Try moving closer to the Kueh Station so that the Bluetooth connection can be established.

I can’t find “Kueh Town” in my App?
Please ensure that you have downloaded the latest version of the Frasers Experience (FRx) App. Search for "Frasers Experience" in the App Store (for iOS mobile devices) or Google Play Store (for Android mobile devices).

Tap on any of the Kueh Town banners located throughout the App including the homescreen.

Do I need the Frasers Experience App to play Kueh Town?
Yes, you may download the latest Frasers Experience App on the Google Play Store (for Android mobile devices) or App Store (for iOS mobile devices)

I can’t remember my Frasers Experience App login password.
To reset your password, click on the “NEED HELP” button on the home screen of the Frasers Experience App. All passwords are case sensitive.

I can’t download the latest Frasers Experience App.
If you’re using mobile data or Wi-Fi and have issues with an app, try to connect to another Wi-Fi network. Restarting your device could also help.

Kueh Town Terms & Conditions

Kueh Town is open to all Frasers Experience (“FRx”) members, employees of Frasers Property Retail Management Pte. Ltd. (“FPRM”), its advertising agencies, retail tenants of FPRM, and their immediate families.

FPRM reserves the right to verify the eligibility of each participant and may require such information as it considers reasonably necessary for the purpose of verifying the eligibility of an entry. The prizes may be withheld until and unless FPRM is satisfied with the verification.

1. Kueh Town ("game") is organised and promoted by FPRM and the "game period" is from 22 Jan 2020 to 14 Feb 2020 (23:59pm).

2. Prizes are worth $280,000 in total, with instant prizes consisting of Frasers Property Digital Gift Cards, retailer eVouchers and physical gifts. In addition, the first 8 participants to unlock all 15 Kueh Town districts will also win $888 in Frasers Property Digital Gift Cards each. Winners will be announced on 15 Feb 2020 on Frasers Property Singapore’s Facebook Page (www.facebook.com/FrasersPropertySG) and Instagram Account (www.instagram.com/fraserspropertysingapore).

3. To qualify for the Game:
Participants must be a Frasers Experience member. Non-members may register for free here and accept the full Frasers Experience membership terms & conditions.

Participants must access the Game via the Frasers Experience App with their member account login.

4. The game comprised of a ("play") element that gives each participant a chance to unlock Kueh Town districts and win prizes.

5. The participant can play any of (3) methods each day during the Game period. Each participant can play by either:

  • Playing “In-mall” by visiting a Kueh Station at a participating mall of Frasers Property Singapore. To Play “In-mall, the participant must enable Bluetooth on their mobile device and tap on the “In-mall” icon in the game. The participating malls are:
    • Anchorpoint
    • Bedok Point
    • Changi City Point
    • Causeway Point
    • Northpoint City
    • The Centrepoint
    • Waterway Point
    • YewTee Point
  • Playing “In-store” by spending $50 in a single transaction and scanning your FRx member QR code at any participating FRx store. Click here to view the full list of FRx stores.
  • Playing “On social” by correctly answering the daily question posted on Frasers Property Singapore’s Facebook Page (www.facebook.com/FrasersPropertySG) and Instagram Account (www.instagram.com/fraserspropertysingapore). The participant must answer the question by tapping on the “On social” icon in the game.

6. The ("Game Period") runs for twenty-four (24) days, from 22 January 2020 to 14 February 2020. The official time is Singapore GMT+8.

7. For avoidance of doubt, the eligibility of all entries would be subject to FPRM’s decision. All matters relating to the Game is final, conclusive and binding on all participants and no correspondence will be entertained.

8. FPRM reserves the right to verify the validity of all registrations and reserves the right to disqualify any winner:

  • who is found to have tampered with the Game process;
  • who is found to have participated in the Game under circumstances that are not in accordance with these terms and conditions;
  • who has, in the opinion of FPRM, engaged in any unlawful or other improper conduct which jeopardises, or may jeopardise the fair and proper conduct of the Game; and/or who has engaged in conduct in participating in the Game which is unlawful, fraudulent, misleading, deceptive or generally damaging to the goodwill or reputation of the Game and/or FPRM.

9. FPRM’s legal rights to recover damages or other compensation from such disqualified persons are reserved.

10. If any prize is unclaimed or uncollected within the stipulated timeframe, the prize shall be deemed as unclaimed or unaccepted and will be forfeited. FPRM will not be responsible should any winner fail to redeem the prize within the specified date.

11. FPRM assumes no responsibility and is not liable for any costs, charges or expenses which a winner may be required to pay at any time in connection with a Prize or in order to attend a prize collection.

12. FPRM reserves the right to provide substitute prize(s) of similar value should the specified prize becomes unavailable. Cash will not be offered and the prizes are not transferable.

13. In the event of actual or suspected fraud or abuse, such as but not limited to plagiarism, and/or errors affecting the proper operation of this Game, including the allocation of more prizes than are available, FPRM reserves the right to (a) end or suspend the Game, (b) amend these terms & conditions, (c) declare void the notification of winner(s) and reselection of winner(s), or any combination of these resolution methods.

14. Data of each participant will be collected, stored and processed for the purposes of administering and assessing this Game. By participating in this Game, participants consent to and grant Frasers Property Retail Management Pte. Ltd. the right to use the Game submission (images / videos) for marketing, promotion and / or advertisement purposes, including print, audio-visual and social media, without restriction or limitation and for unlimited number of times.

15. FPRM’s decision on the Game results is deemed as final and no correspondence shall be entertained.

16. FPRM reserves the right to suspend, cancel or amend the promotion and/or review and revise these terms and conditions at any time without giving prior notice. By continuing to take part in the Game subsequent to any revision of these terms and conditions, each participant shall be deemed to have agreed to any such new or amended terms.

Back